PBHL-H432 HC Marketing
Eportfolio Marketing
For my marketing plan assignment, I chose to focus on Campus Health and raise awareness of the medical services offered at Indiana University Indianapolis.
What I learned
From working on the assignment, I learned how essential marketing is for connecting a health care organization to the community. I now understand how to identify a problem, conduct market research, perform a SWOT analysis, develop a budget plan, and select the best strategies to reach the target audience. I also learned that communication is the foundation of trust—strong, clear communication helps build confidence with patients, families, and the community.
Program Competencies
The following list are competencies laid out by your program.
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Build and manage a network of healthcare professionals, including peers, supervisors, and clients.
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Demonstrate effective written communication and oral communication skills.
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Collaborate in teams utilizing interpersonal skills, recognizing and demonstrating sensitivity to different points of view.
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Demonstrate behaviors that align with ethical, legal, and professional standards.
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Describe the structure and functioning of health delivery, public health, and health services organizations and the importance of a population health perspective.
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Apply quality, strategic planning, management, organizational behavior, marketing, and human resource theories and tools to manage organizational resources, confront industry challenges and improve outcomes in health organizations.
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Utilize financial tools, principles, concepts, and practices to analyze budgets and financial documents to determine the financial performance of health services organizations.